75%
Improvement in Response time. From 4 days to 24hs.
16%
Increase in Conversion Rate.
81%
Improvement in enrolment time. From 16 days to 3 days.
The pace of improvement was impressive
Arden University, known for its innovative approach to distance learning, faced challenges in managing its increasing volume of leads. To optimize their marketing efforts and improve student recruitment, the university adopted an AI-based Lead Scoring solution. Previously, they used manual or basic methods to prioritize leads, which led to inefficiencies and missed conversion opportunities due to inadequate focus on promising prospects.
The AI solution employed by Arden automatically ranked leads using predictive models based on historical data, user behaviour, and interactions. This system considered various factors, including interest in academic programs and engagement with the university’s materials, to assign scores to leads. By integrating this solution, Arden’s sales team could focus on the most promising prospects, leading to a more streamlined and effective lead management process.
The results were significant. Arden University saw improved contact rates with more engaged prospects, higher conversion rates as they focused on leads with genuine interest, and better allocation of resources within the sales team. The AI system freed the team from manual sorting tasks, enabling them to concentrate on high-impact activities, resulting in improved productivity.
In conclusion, Arden University’s successful implementation of AI for Lead Scoring transformed its student recruitment process, leading to greater operational efficiency and higher conversion rates. This case study highlights the powerful impact of combining advanced technology with strategic business initiatives, demonstrating how AI can provide competitive advantages in higher education.
