If you’ve heard about lead scoring but never had the time to make it real in your admissions ops, this article is for you. We’ll keep it practical: why it matters, how it plugs into your day‑to‑day, and a simple path to launch in weeks —not months. You don’t need to be a data scientist; you need clean inputs, aligned teams, and a few smart rules . Human judgment stays in the loop. Let's implement your Lead Scoring for online universities. About examples: Any numbers marked (e

In digital marketing and sales, there is a lot of talk about ‘leads’ or prospects and their importance in the customer acquisition...